Kiama business Marketing Movement has been chosen as a finalist for the Australian Women’s Small Business Champion Awards (AWSBCA) 2025 in the Marketing category. 

The team of 11 assists businesses with their digital marketing approaches, reviewing performance data to tailor these strategies to meet specific objectives.

Their expertise offers clients constructive intervention on aspects such as analytics, digital advertising and promotional campaigns, social media management, website design, and branding.

Founded in 2018 by Kiama resident Megan Storey, the company is innovatively modern, undeniably successful, and unapologetically female. 

“Women tend to bring empathy, collaboration, and a focus on culture that can really elevate teams and client outcomes,” she said.

“I think the key is leveraging those strengths, staying confident, and not being afraid to shake up traditional ways of doing business.”

Storey is energised by the AWSBCA recognition, stating that “marketing, like many industries, still carries biases” as women are often dismissed by their male counterparts and continue to cop the brunt of a 33% pay gap. 

She believes that while progress is being made in our culture’s awareness of gender inequality, more can be done to accommodate leadership roles for women. 

As a dedicated mother of three, Storey often finds herself juggling parenting with hefty workloads and other priorities like volunteering, travelling and the gym.

This is where Marketing Movement thrives. Storey has facilitated a flexible and collaborative system for many other strong-willed women in the same boat. She aims to encourage women to get back into the workforce after having children, with an emphasis on support and mentoring to drive success.

“It’s not just good ethics, it drives better results,” Storey said.

She says that with a close-knit support network of kindness and positivity from the women around her–notably her mother, her daughter, her sisters, her friends, and her elite sports coach–“it’s hard not to be inspired every day”.

Marketing Movement has plans to partner with a women's charity to reinforce its commitment to nurturing disadvantaged women in the community.

The winners of the AWSBCA will be announced on Friday night at the Fullerton Hotel in Sydney.