By Sharon Trejbal

Held every year in the second week in January, coinciding with Elvis Presley’s birthday, the Parkes Elvis Festival celebrated its 33rd year in 2026 — and it was as impressive as ever.

This marked my sixth year attending the festival, which consists of more than 200 events across five fun-filled days.

My daughter and I have made the festival an annual tradition, and this year we were joined by our two-year-old grandson — proof that the event truly offers something for all ages. 

For the first time, I took part in Saturday’s street parade rather than watching from the sidelines with a camera — a colourful procession of Elvises, Priscillas, dancers and entertainers who fill the streets with magic.

Cooke Park, in the centre of town, is the heart of the festival, hosting an outstanding line-up of free live performances alongside street food vendors and boutique-style stalls.

Entertainment continues well into the evening, with free outdoor shows and ticketed performances at the local clubs.

With this year’s theme, Love Me Tender, the town embraced the spirit in full force.

From the vintage cars and retro fashions to the street dancing, music and unmistakable atmosphere, the entire town embraces a rock-and-roll revival. With most visitors dressing up, the mood is infectious and celebratory.

Recognised as one of the top three festivals and events in Australia, the festival attracts over 24,000 fans, both nationally and internationally, having a global reach of more than 422 million.

In March 2025, the Parkes Elvis Festival was awarded Foundational Event status by the NSW Government, recognising its heritage and ongoing impact on the regional economy, and cementing its place on the national events calendar.

The presale waiting list for 2027 tickets is already open — a wonderful excuse to escape into country NSW and witness a small regional town come alive.